TOP TIPS
Is Email Marketing Relevant to Sales?
The short answer: Absolutely. In 2026, email marketing isn't just a "surviving" channel—it is widely considered the most effective sales driver in the digital landscape. While social media is great in its own way email still does the grunt work and keeps you front of mind when decisions need to be made.
Email marketing still has an unmatched ROI is currently outperforming other channels, but increasingly it needs to be used properly.
On social media, you are "renting" your audience. If an algorithm changes or a platform's reach drops, your sales funnel collapses.
For email you own your list and you have direct access with no middleman or algorithm deciding if your customer sees your message. Get it right and it lands in the inbox every time.
Your email list is a valuable "owned" asset.
What's the direction of travel? Without doubt we're going towards the "Hyper-Personalisation" era with increased integration, automation and personalisation. More and more sales emails use behavioral triggers to send content that feels human.
For B2B, email is the undisputed king. We all moan about it but we all react to it.
The bottom line: Social media is where you find people, but email is where you sell to them.
If you aren't using email, you're leaving money on the table.
Where does AI come in?
Lets start with should I be using AI - yep!
It won't be 100% but it's better than sitting around for hours head-scratching looking at a blank screen.
It starts with a prompt ...
How to build a high-converting prompt
The Core Components
To get a response that actually sounds like your brand, include these five elements in your prompt:
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The Goal: What is the one thing you want them to do? (e.g., Buy a product, use a discount code).
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The Audience: Who are you talking to? (e.g., "Busy, budget holders).
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The Offer: What’s the hook? (e.g., 20% off, a free trial, early access).
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The Tone: How should it feel? (e.g., Witty and energetic, professional and authoritative, urgent and FOMO-driven).
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The Constraints: Specific details like "Keep it under 150 words" or "Include three subject line options."
A "Plug-and-Play" Prompt Template
You can copy, paste, and fill in the brackets for a solid first draft:
"Act as a professional copywriter. Write a promotional email for [Product/Service Name]. The target audience is [Describe Audience]. The main goal of this email is to [Goal].
Please include:
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3 catchy subject lines (one with an emoji).
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A compelling opening that addresses a [Pain Point].
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A clear explanation of the benefit: [Benefit].
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A strong Call to Action (CTA).
Tone: [e.g., Playful but persuasive]. Length: [Short/Medium]."
Pro-Tips for Better Results
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Give it a "Reason Why": Emails perform better when there's a reason for the promotion (e.g., "End of Season Sale" or "We missed you"). Mention this in the prompt.
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Ask for Frameworks: If you want a specific marketing structure, tell the AI to use one. For example: "Use the PAS (Problem, Agitation, Solution) framework" or "Use the AIDA (Attention, Interest, Desire, Action) model." We use this one, at least in part, in our BIG CAMPAIGNS sequence of emails
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Iterate: If the first result is too "salesy," just say: "That’s great, but make it sound 20% more conversational and less like a late-night infomercial."
What exactly are you promoting? I can help you draft a specific prompt if you give me the basic details.