Grow Your Vision before lunch

Is email marketing still worth the effort?

We’re all on a bit of a journey…….

Let’s start with seeds, nets and spears

Scatter seeds and some will grow and others will simply die. Bit harsh and not ideal. I’m not sure we should be encouraging it but it’s life so we shrug and move on until we’re told not to.
Cast a net, identify groups and go after them with very specific messages. Simply much more successful.
And spears - target individuals, we want their trust - repetition builds familiarity, familiarity builds trust and trust converts to sales

Is email marketing relevant to this journey? I’d say so, and we’re here to help you. In an ideal world we’d like to become your obvious choice, and this is where we’re all in it together - if we become your trusted partner, then you’ll budget for us next year and we’ll all be able to drive more sales.

Data is so often the elephant in the room

Too often it’s crap in, crap out and without wishing to be too graphic as your email sender, your crap suddenly becomes our crap so we have a vested interest in helping you to eat the elephant - a bit at a time!

Let’s put it under the heading - Deliverability

Dull, dull, dull, but absolutely essential….

It’s the measure of an email's ability to successfully reach a recipient’s primary inbox, rather than being blocked or filtered into the spam folder.

This is fundamentally built on technical compliance and data quality.

We always offer the ability to have a second domain to send marketing emails from. This allows you to hive off your corporate one, and protect it from the vagaries of sending emails for marketing purposes and it allows us to ensure that you’ve got all the correct DNS records set up against the domain.

Monitor Spam Rates

We monitor your spam rates, aiming to keep them below 0.1%; rates reaching 0.3% or higher can severely impact inbox delivery.

If your attracting high spam rates your sending to crap email addresses

So lets take out the freebie emails, the ones related to an irrelevant job e.g. accounts@. Let’s take out the ones that never open aka the unresponsives and let’s verify the ones left using a 3rd party tool like emailable.com so we can take out all the Graham@ no longer works here emails.

If you're struggling with the above then drop Support an email - we'll help for a small fee :-)

We regularly scan for IP addresses that are spam bots, so your campaign stats are now looking something like and the elephant is looking a touch dishevelled.

You’re getting more emails to land but not a great response rate

A response rate being the measure of how successfully recipients engage with your messages after they land in their inbox. But WHY!??

Would it be because you’re trying to sell hardhats to dentists?

And now we’ve landed in the wonderful world of segmentation and profiling.

A spreadsheet with a list of contacts

Company size - above or below 10 or 20 - a simply column with a yes, no or blank

Industry - based on easily identifiable characteristics of the target companies.

White collar, blue collar, industrial, education, and a couple more

So now you’re profiling in order to segment into smaller groups -fabulous

You can go further with SIC codes and credit agencies, but you’ve probably not got to lunchtime yet, and you’ve made a significant start - well done you and you’re team.

We can group together by tagging them. We can look at content to encourage interaction, including quick little surveys that don’t induce anxiety or a form of friction when they see 35 intimidating questions. Personalisation is always a hoot, but just do the above and we’ve taken significant steps and the world will thank you for being nicer and more trustworthy.

inControl Marketing Launches Cube Marketing

Nigel Busby
Apr 22
1 min read

inControl Marketing has officially launched a new standalone marketing service specifically to help business supplies resellers to market themselves better with the aim to drive their engagement and sales.

Cube Marketing Ltd is built around a clear, proven framework focused on Relevant Communications to Relevant People at Relevant Times. The service delivers planned, measurable marketing campaigns that cut through the noise, strengthen reseller brands and drive meaningful customer interaction.

Addressing Reseller Challenges

With over 20 years' experience in the business supplies industry, inControl Marketing has created Cube Marketing to be totally focused on addressing common reseller frustrations including inconsistent messaging, everyone's time constraints, and poor campaign performance.

The service provides strategic direction, ready-to-use content and ongoing support — all tailored to each reseller's brand and goals.

"Marketing has always been a challenge to keep consistent while running the business. Cube Marketing gives us a clear structure, professional execution and the confidence that our brand is being marketed properly, regularly and effectively — without adding pressure internally."

— James McKeever, Managing Director at Sovereign

Simple, Effective, Sustainable

"Cube Marketing is about making marketing simple, consistently effective and sustainable for resellers," said Nigel Busby, Founder, inControl Marketing. "It gives them a clear plan, professional execution and real results — month after month."

What Cube Marketing Offers

The service is designed to supplement or replace in-house marketing resources, providing:

Strategic direction tailored to each reseller's specific goals
Ready-to-use content that maintains brand consistency
Ongoing support to ensure campaigns deliver results
Measurable outcomes that demonstrate real ROI

Cube Marketing is available now for business supplies resellers looking to strengthen their marketing efforts and drive sustainable growth.

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CUBE MARKETING